Blazingchilli Limited ("Blazingchilli") is committed to protecting your privacy and to developing technology that gives you a peace-of-mind user experience. This privacy statement explains the data collection and use practices (as far as possible in plain English) of the ZiNG Cell Phone Application ("ZiNG"), created and hosted by Blazingchilli. It does not apply to other online or offline Blazingchilli applications, websites, products or services. By accessing ZiNG, you are consenting to the information collection and use practices described in this privacy statement.

1. Collecting Your Personal Information (in the ZiNG Application)

We will collect personal information if you choose to register to use ZiNG. At a minimum, the personal information we collect includes your valid cell phone number, nick (the name other users in ZiNG know you as), country of residence, make and model of cell phone, IMEI of your cell phone (your cell phone's "unique identifier") and IP address.

We collect this information so that we can validate your cell phone number by sending you an SMS when you first register (and also to send you lost PINs), and then uniquely identify your login using the IMEI of your cell phone (IMEI stands for International Mobile Equipment Identity: every cell phone should have a unique one). Make and model of your cell phone is used so that ZiNG knows the best way to show and display information within the ZiNG application for your cell phone, or external websites that it may access.

2. Collecting Optional Personal Information (in the ZiNG Application)

We could collect the following information about you in order to provide a more targeted user experience (only if you supply us with this information):

Name and Surname
Your cell phone's contact list (to allow you to find other ZiNG contacts, see below)
E-Mail address
Application preferences
Date of birth
Region (e.g. state, province)
Your interests

3. Your cell phone's contact list, and how ZiNG uses it

When using ZiNG for the first time, you will be asked whether you would like to synchronise your cell phone's contact list. Simply put, ZiNG will access all contacts on your cell phone, send it to Blazingchilli servers, process your contacts, and then automatically add existing ZiNG users to your contact list within the ZiNG Application.

This contact list is stored on Blazingchilli servers for a maximum period of 2 months, which will allow any other users in your contact list (if they register after you synchronise) to also automatically be added to your contacts list.

You will also be able to re-synchronise your address book at a later stage within the ZiNG application, which performs the same set of actions.

In no other way will your contact list be used for any other purposes other than stated above. Ever.

4. Use of your Personal Information

We use your personal information for the following purposes:

To register you so that you can use the ZiNG Application, i.e. sign into the application
To confirm the validity of your cell phone number by requiring a PIN (unique number) which is SMS'd to you upon registration
Send promotional messages, if requested by you
Send you targeted advertising (so you don't get annoyed with non-relevant advertisements)
Automatically add personally relevant Zones when you first register, designed to help you "Get started" with the ZiNG Application
Respond to support queries (if you need any help using the application), either via email or via the Support functionality within the ZiNG Application.

Please note if you decide to use ZiNG to break the law in any form or other, then your personal information may be disclosed to the relevant authorities.

5. When using the ZiNG Website

When you visit the ZiNG website ( certain anonymous information about your visit is automatically captured. This information includes the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the date and time you access the website; the pages that you access while at the website and the Internet address of the website from which you linked directly to our site. None of this information is personally identifiable. This anonymous information is used to help improve the website, analyse trends, and administer the website, and is discarded when this process is completed.

6. Control of your Personal Information

All information used within ZiNG stays within Blazingchilli, unless otherwise stated in this privacy statement. Your information will not be disclosed to anyone outside of Blazingchilli or its subsidiaries and affiliates, except in the case when Blazingchilli occasionally hires other companies to provide limited services on our behalf, such as: mailing and delivering prizes, answering customer surveys, sending postal mail or email, and other new services. We will only provide those companies the personal information they need to deliver the service, and they are prohibited from using that information for any other purpose.

7. Security of your Personal Information

Blazingchilli strictly protects the security of your personal information and honours your choices for its intended use. Data is stored in password-controlled servers with limited access. We try our utmost to protect your data from loss, misuse, unauthorised access or disclosure, alteration or destruction.

8. Links to Web sites (from within the ZiNG Application)

ZiNG may contain links to external web sites. This is particularly relevant when using ZiNG Zones and viewing advertisements. Simply put, the ZiNG Application will be able to load your phone's Internet Web Browser in order to access content outside of the ZiNG application. Please be aware that this Privacy Statement applies only to the information collected when using the ZiNG Application and ZiNG website. We are not responsible for the privacy practices or the content of other websites. We encourage you to be aware when you are leaving the ZiNG application and read the privacy statements of each and every web site that you visit before providing any personal information.

9. Changes to This Privacy Statement

We may occasionally update this privacy statement. When we do, we will revise the "last updated" date. If any significant changes are made to this privacy statement, we will notify you using a system message within ZiNG. It would be prudent for you to periodically check this privacy statement in case there are any changes. Note that the continued use of the service constitutes your agreement to this privacy statement and any updates.

10. Finally…

Be sure to read the Terms and Conditions of use of the ZiNG application at, and also read the rules and regulations when participating in the Advertising Rewards Program (

For any questions, please contact ZiNG support via email at, or use the Support functionality within the ZiNG Application.

Last Updated: 19 March 2012

© Copyright 2012 Blazingchilli (Limited). All rights reserved.